Gucci Steeped in glamour, famed for fashionable yet timeless products, loved by movie stars and bequeathed to future generations - few fashion houses can boast as much mystique as Gucci. This storied Florentine company, founded in 1921, has long been inspired by distinguished women of beauty – actresses, princesses and socialites. Today, Gucci is guided creatively by a similar sort of heroine: Frida Giannini, a Roman whose taste, imagination and panache have driven this storied label to even greater heights.