Just in time for Christmas, the 10th issue of Y! Magazine is out, and this new edition is certainly a first for a lifestyle magazine in Nigeria. The magazine, unveiled exclusively to invitation-only guests at theAnnual Y! Magazine Black Ball in Lagos on Sunday, 16 December 2012 has controversial singer and actress Tonto Dikeh on its cover – but, in a bold move, it’s an illustrated cover!
“We are excited to have pushed the envelope,” said its editor-in-chief, Chude Jideonwo. “Y! Magazine launched with a bold artistic presentation which was the Omotola cover, and it’s a tradition we have re-ignited. In the new media space, the place of the magazine as a conversation starter might be undergoing a makeover, but the art and essence of the magazine should remain the same.
“It stands at a unique position as a media event and a cultural catalyst, provoking and driving the popular dialogue with features, conversations, imagines, narrations, even controversy. Like the venerable magazine editor Tina Brown has said – you want to publish something that generates energetic debate; otherwise, why would you want to publish it?”
With a cover story themed “How do you solve a problem like Tonto Dikeh?” that investigates the cultural phenomenon that Ms. Dikeh has become, it kicks off a new Y! Magazine cover philosophy to give deeper insight, beyond predictable interviews, into the Nigerian culture and issues zeitgeist.
The cover illustration is by Bolaji Iwayemi, and the photography for the inside pages is by the iconic Kelechi Amadi-Obi, with styling by the impressive duo of Toyin Lawani and Tiannah Styling.
The entertainment pages include interviews with Iyanya, Joseph Benjamin, Andre Blaze, Dammy Krane, and Niyola, and Y! Magazine also unveils the first in its Annual Y! Magazine Best Dressed List – 20 young celebrities make the list this year!
A sure one to read people!!
